After WiFi achieved great success, Bluetooth was spun as a technology for simple "cable replacement" (as opposed to wireless technologies that don't replace cables?).
The joint reference design meets the demand for in-room HDMI cablereplacement applications as well as whole-home full-HD video content sharing, using standards-based Wi-Fi networking technology.
However, we'd love to see Samsung slip in a little UWB which we've already seen them playing around with as a more appropriate short-haul cablereplacement.