Through their strategic partnerships, Comcast Cable and NBCUniversal are taking the leadin the TV viewing companion app market by bringing their customers and tens of millions of viewers across hundreds of channels.
Hopefully that doesn't lead to any unintentional interhousehold griefing as users manage the often inadequate hard drive space in their cable DVR, but it can certainly put ones mind at rest to know The League (or whatever your show of choice might be) was successfully archived.