The media, especially around-the-clock cable television, can fill their news budgets for week-after-week with news from the latest primary contest.

NPR: Who Benefits from a Bad Nominating System?

While the two operate on different terms--in addition to cable's dual revenue streams (advertising dollars and subscription fees) as opposed to broadcast's singular ad-supported model, cable has far fewer programming hours to fill and less fare to promote--broadcasters would be wise to consider four of cable's best practices.

FORBES: Inside The Box

But rather than lament the loss of the creatively ambitious, mid-priced drama that once brought multi-dimensional characters to the big screen, he, like his many of his cable cohorts, has stepped up to fill the void.

FORBES: FX Takes Aim At The Movie Marquee

At least the plethora of metro cable sports networks, always on the prowl for programming to fill some time slots, should ensure decent local coverage.

FORBES

He interviewed dozens of executives in cable, advertising and the Internet in search of a need he could fill.

FORBES: Attention Deficit Television

Hong's first challenge was to round up enough affordable fare to fill airtime and the equipment and engineers to format it for digital cable, the new standard.

FORBES: Magazine Article