"It is often overlooked how the cable operators have driven broadband, " said Mr Walker.

BBC: Slow progress on broadband Britain

News Corp has demonstrated strength in its cable networks business driven by an improvement in advertising and subscription fee.

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In addition to this, the cable networks will continue their growth driven by subscriber growth and higher subscription pricing.

FORBES: Summary

Cohen notes that subscription-driven business with higher cable and international exposure will likely be better performers if there is a double dip.

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Strategic consulting firm Kantar Media has reported that ad spending in the first half of 2011 was up 3.2 percent, driven by Internet media and cable television ad expenditures.

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Since then, driven by the broad reach of cable news channels and websites on both sides of the political fence, the contentiousness has escalated by an order of magnitude.

FORBES: Pawlenty versus Bachmann

Of course, the results were driven largely by the unit's cable channels--USA Network, Bravo, Sci Fi, CNBC, MSNBC, Oxygen and The Weather Channel--and the Summer Olympics, which aired across its network stable.

FORBES: Network Television

Coverage of Barack Obama and Mitt Romney, especially on cable TV and leading news websites, is increasingly driven by the campaigns themselves, resulting in one of the most negative elections this country has seen in decades.

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's Fox broadcast network (this magazine has a contractual relationship with the Fox News cable network to jointly produce the show Forbes on Fox) and movie studios remain capricious, hit-driven businesses that do well when they guess right.

FORBES: Magazine Article