The team has a lucrative local cable deal (they own a sizable stake in Comcast Sports Net Bay Area), have been out front in the popular reality television format for MLB following their 2010 title, and are pushing hard in social media.

FORBES: Connect

"MLB and cable sports tried to sully the reputation of an innocent man, " Green Bay Packers quarterback Aaron Rodgers said on Twitter.

WSJ: MLB: Ryan Braun's 50-Game Suspension Overturned - Milwaukee Brewers