The first TV ads for C-Max, this fall, focused on the fun and driveability of the car compared with that of Prius v.

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In the ads, Ford also depicts C-Max in a more flowing shape than Prius v though the cars, elongated hatchbacks, have similar profiles.

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In 2010, these 501(c)(4) organizations spent millions of dollars on campaign ads and promotions and were expected to mirror those results in 2012.

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The viewers, rating the ads for their power, helpfulness, grabbiness and so on, ordered them B, A, C.

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In the ads, Ford uses an old-school but engaging 2-D-animation technique and directly compares C-Max to the Prius v, the larger Prius nameplate introduced last year.

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