Well, the so-called 'c-store' is partly to provide for those who can't get to the out-of-town, once-a-week shop.
BBC: Shelves in a shop
Just over a third of customers think their c-store supports the local community.
You should get regular feedback from the end user (B-to-C with the consumer, or B-to-B with the store manager, technician, anyone using your product).
FORBES: Do You Know Whether Your Customers Are Satisfied?
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