By selling something that readers want, homeless people can be seen as equals, he says.

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In the 1970s and 1980s they led the development of asset-backed securities markets, by selling bundles of mortgages, something none of America's then small mortgage banks could have dreamed of doing.

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In an efficient market, such as that for shares or foreign exchange, such price rises would be moderated to some extent by other investors selling short (selling something for future delivery that they do not currently own, in the hope that they will be able to buy it more cheaply later).

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Known as the Great Chair Grab, it was sponsored by Expanded Polystyrene Packaging Group and floated the notion that furniture, like network television, was something you could give away by selling advertising.

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Selling the stock had become something of a heresy by early 2012 and those who were not at least equal-weight the name were condemned, by basic arithmetic, to under-performance purgatory.

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The Quintiles IPO is something of a personal triumph: Gillings is proving Wall Street wrong by selling it shares.

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