Reported by John Ware and produced by Mike Rudin it won the award in the Home Current Affairs category in 2005.

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According to Dr Rudin, the attitude that cognitive bias can somehow be willed away, by education, training or good intentions, is still pervasive.

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The road strategy for "Mormon" is similar to the approach that Mr. Rudin and Ms. Garefino employ in New York, where the musical, created by Matt Stone, Trey Parker and Robert Lopez, plays at the relatively small, 1, 066-seat Eugene O'Neill theater.

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