After starting his career in the late 1940s as a cookware salesman, the elder Ziglar rocketed to fame by writing and speaking on the power of positivethinking.
By refuting the negative thinking over and over again, it will slowly diminish overtime and will be automatically replaced by more balanced and, in this case, positivethinking.
Taking all this learning into account, we knew that bythinking creatively Inspirato could also make a positive difference in the world, even in our earliest days.