By missing it, though, they are denying themselves the chance to see the sequence of rooms used to best advantage.
BBC, which feels it messed up by missing out on the launch of satellite and cable television, wants to reclaim some of the audience it has lost to other channels.
Technically, it wasn't a shot by virtue of missing everything, but the ricochet off the boards went right to Ovechkin, who flipped it high past Henrik Lundqvist.
Due to the long delay in its arrival it was reported missing but when it did eventually arrive back in Dover Harbour it was saluted by all present craft and received a signal from Admiral Ramsay saying "Well done Medway Queen".
By and large, advertisers are missing the boat when it comes to using digital ads for branding.
"Whenever I was in the studio recording, if Phil wasn't there by my side it would seem like one ingredient was missing, " Jones said.
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For example, people can easily locate a missing phone by triggering the handset to ring loudly, even if it is set to silent, or to flag its location on a map.
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Villa looked more likely to grab a winner in a manic final 15 minutes with Young going close with a low shot, Carew's header missing by inches and substitute Nathan Delfouneso forcing a save from Howard, but it somehow remained 3-3.
Gerry McCann, the father of missing Madeleine McCann, said it was essential that the regulator was backed by legislation.
But the Nets got much tougher defensively, getting some help when the Heat got sloppy and started turning it over and missing free throws, including three in a row by James and Wade.
West followed that by missing a 17-footer and Johnson answered with a 10-foot bank shot to tie it.
In the Budget, the Treasury forecast the economy would decline by between 3.25% to 3.75% in 2009 and missing this target would make it harder for the Treasury to balance its books.
And he then bettered it at Turnberry last July, finishing tied for third, missing the play-off by just one shot.
He urged people in the borough to use NHS services "wisely" - by not going to the accident and emergency or calling an ambulance unless it is an emergency, and not missing appointments.
With McDowell missing his birdie putt, Simpson needed to hole the return to prolong the contest, but it slipped by.
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