And the only way to do that is by earning a high level of customer trust in our product and our support of it.

ENGADGET: Nissan upgrades US Leaf warranties, will 'restore' batteries that lose too much charge

Precisely because they do not trust sellers or advertising much, they devour online customer reviews of the sort made popular by eBay and Amazon.

ECONOMIST: E-commerce in China

Piracy can be combated without heavy-handed legislation, largely by coming up with better access to digital media online and through trust-building between industry and their customer base.

FORBES: Chris Dodd 'Confident' Obama Administration Working On Next SOPA