You can produce the result just as well by consuming more or working less.
"The idea that one is dehumanized by consuming more media has been around since the 1400s, " he says.
It points out that obesity is caused by consuming more calories than we burn, and that calories come from many sources, including Coca-Cola.
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But rather than closing the gap by producing more and consuming less, both have followed a far less painful path.
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FiOS is gaining momentum among broadband users who are consuming more data by downloading movies, playing music, gaming and using other multimedia rich applications.
Or they may increase the efficiency of the grid by consuming off-peak load and pushing more kilowatt-hours over the same infrastructure.
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Many other conversions have been slowed down by environmental clean-ups that have been more expensive and time-consuming than expected.
The pain will be spread more evenly among the consuming population and not be born primarily by those who lose their jobs.
But with the economy set to grow by up to 7% this year, and tens of millions of Brazilians consuming more after leaving poverty, investing in more power generation is essential.
While the amount of alcohol needed to really wreck a person varies by size, gender and genetics, most studies quantify "binge drinking" as consuming more than five drinks in a night--or more than three drinks in one to two hours.
In August, an annual poll by the NHS Information Centre found that fewer teens were drinking alcohol, but those who did drink were consuming more than ever.
Because the government is determined to meet its pledge to offer choice for elective care by the end of the year, family doctors will have to rely on inferior and more time-consuming means of referral.
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