But their natural enmity was overcome by envy: They had all seen Williams Communications win Wall Street cachet by parlaying its own rights-of-way into first one fiber web (Wiltel) and then a second.

FORBES: Other People's Money

But their natural enmity was overcome by envy: They all had seen rival Williams Communications win Wall Street cachet by parlaying its own rights-of-way into first one fiber web (Wiltel) and then a second.

FORBES: Other People's Money

But their natural enmity was overcome by envy: They all had seen rival Williams Communications (nyse: WCG - news - people) win Wall Street cachet by parlaying its own rights-of-way into first one fiber Web (Wiltel) and then a second.

FORBES: Other People's Money

And while it carries a certain special-occasion cachet internationally, sushi is by no means the Japanese zenith of gastronomy.

BBC: Kaiseki-ryori: Japanese haute cuisine

And by surviving, it will expand its international cachet.

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That said, the cachet that comes with having a book put out by a respectable publisher remains huge, no matter what the self-publishing mavens say.

FORBES: Harper Voyager Opens The Door To Authors Without Agents, But Just A Crack

But it had long since lost its cachet with younger or tech-industry users, and by some accounts has been surpassed by Google's Gmail.

CNN: Doug Gross,

And many established high-end designers offer contemporary lines with some extra brand cachet, whether it's Donna Karan's DKNY or Marc by Marc Jacobs.

WSJ: Tracy Reese, Rebecca Minkoff, Tibi, Milly, Nanette Lepore Hit Sweet Spot