For instance, men are often impressed when another man mentions his car by brand.
The method of engagement research by Brand Keys has been validated by the Advertising Research Foundation.
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The growth of daily deal sites is being driven not just by sales but also by brand marketers.
The bestseller lists of the 1980s and 1990s were dominated by brand names such as Stephen King and Danielle Steel.
The Olympics is the second most valuable brand in the world, after Apple, according to a report by Brand Finance.
Eurogamer: Overall, Kinect Star Wars is an incoherent and clumsy compilation, one driven more by brand synergy than any creative imperative.
To be fair, deals on office supplies shift by brand and item--and stores offer different promotions at different times of the year.
It groups scents alphabetically by brand in racks that resemble a record shop, giving famous brands the same shelf space as little-known ones.
The CarMD Vehicle Health Index points out common problems by brand, which may be important to know as you consider future maintenance costs.
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The magnetic strength of the headphones varies by brand and model, but the study found that 3 centimeters was a safe distance for all.
That's the finding of a study released Tuesday by brand abuse tracking firm, MarkMonitor, measuring the disturbing growth of counterfeit drug sales on the Web.
Positioning the cloud to IT audiences in language that suggests a revolutionary transformation may mirror the honest and legitimate enthusiasm felt by brand managers for their offerings.
Luxury brands struggle to retain high-end images despite the reality that the American consumer is motivated much more by discounts than they are by brand names or image.
Just one of the other services provided by Brand Keys: Some advance notice so you can acclimate to the newest version of the digital world coming at you.
So even while Facebook tries to steal ad revenue from TV, it also may find itself forced by brand advertisers to work with the broadcast and cable networks whose revenues it covets.
Woods is still the most dominant brand in the sport, delivering nearly 50% more airtime for sponsors than McIlroy in 2012, according to a study done for Forbes by brand analysis and research firm Repucom.
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But when it comes to exposure, Woods is still the most dominant brand in the sport, delivering nearly 50% more airtime for sponsors than McIlroy in 2012, according to a study done for Forbes by brand analysis and research firm Repucom.
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But one gets the sense that he spends a lot of time in the elevator, starting many days in the new digital photo studio in the basement and then moving upstairs to sample production rooms and then the showrooms, which are divided by brand, gender and vibe.
Limited Brands reported steady Q4 fiscal 2012 results driven by good brand performance, partially offset by a weak holiday season.
The benefits brought by this brand synergy are also recognized by Marco 't Hart, founder and editor of the Netherlands based in-flight meal monitoring website airlinemeals.net.
Third and final point, this agreement which is bipartisan in nature, was fundamentally made possible in a larger sense by the dramatic economic progress of the last four years, which in turn was made possible by a brand new budget plan that was passed by a very partisan vote, all Democrats and no Republicans.
Instead, you must define your personal brand by identifying what your brand promise is to a hiring manager.
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Paul Gambaccini and a documentary strand will take the Saturday night slot vacated by Russell Brand.
But in order to do that, they need to be engaged by the brand.
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More casual, affordable fashion merchandise in represented by this brand extension that should appeal to a younger consumer.
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Are your channels informed based on community insights, or overtly driven by the brand agenda you wish to push?
In some cases, your Like implies an interest in everything posted by the brand liked, but, obviously, not always.
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Both of these brands have performed well in their respective segments driven by strong brand recognition and new product launches.
They come from shared consciousness, but they are also perpetuated by each brand to the end consumer in one way or another.
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