To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

Several groups singled out for murder by Albanians in Kosovo for being Gypsies reject the appellation.

ECONOMIST: Europe��s spectral nation

The key to understanding this small appellation of only around 900 hectares is that nearly 80% of its vineyards are owned by classified growths.

WSJ: Will Lyons on Wine: Journeying Into the Heart of Bordeaux