We want our candidates to use easy-to-digest buzzwords such as "family values" or "clean energy" so we don't have to actually invest too much time thinking.
They're softening people up so that the interrogators can find things out more quickly - we're going to get lots of buzzwords like 'shock after capture' - those sort of things.
Or have Human Resources use their own code or computer codes to glean certain buzzwords, dates, phrases that enable them to focus on resumes of those under 40 for any job opening they may have.