But since last month's Comic-Con in San Diego, District 9 has received the kind of buzz studios dream about.

FORBES: Magazine Article

The award show is nonetheless an important buzz builder for studios, and a (much-needed) shot in the arm for the networks that they advertise on.

FORBES: Golden Globes: The Good, Bad And Head-Scratching

"Opening weekends, " historically defined as the 72-hour stretch from Friday through Sunday when a film first plays, are starting earlier, as studios jockey to boost their grosses, build buzz and fill theaters often empty on weeknights.

WSJ: Hollywood Stretches Out Movie 'Openings'

When studios and advertisers fully realize the profits from Social Media buzz, MTV is going to be sitting pretty.

FORBES: MTV's Social Greatness: The Snooki Bump And The VMA Blast-off