Recently Forbes quoted Buzz Marketing Group in stating that young are turning away from Apple as they do not perceive it as cool.
FORBES: Might Be Tough For Apple To Stay Cool In Wal-Mart Discount Bin
In a recent Buzz Marketing Group study on technology, sponsored by Dell, we found that 79 percent of moms surveyed have between two and four laptops in their homes.
"The Inspiron laptops are the perfect investment for our tech savvy moms, with 73 percent purchasing computers in the last year and 65 percent planning to buy laptops next year, " said Tina Wells, CEO of youth marketing agency, Buzz Marketing Group.
ENGADGET: Dell unveils Inspiron 14z Ultrabook, multimedia-friendly Inspiron 15R and 17R
Social media is a staple of many Millennial focused campaigns, but With Art Philadelphia is using it not only to show that museums can be a little hip and cutting-edge, but also to make a museum visit feel more participatory and personal, says Tina Wells of Buzz Marketing Group, whose agency helped to develop the outreach.
FORBES: Philly Targets Millennials With $2 Million 'With Art' Campaign
Buzz score among this group went from 4 on July 16, the day before the first episode was posted, to 26.9 on August 2, after the third episode had been aired.
Stephen Feinberg's Cerberus Capital Management is walking into the union buzz saw with its Chrysler Group purchase just as the buyout business is set to become a political hot potato.
Also like the New York rock group, they've scored buzz among the drainpipe-jeans crowd, complete with the unfortunate label "hipster rap" and the requisite backlash sure to follow.
Tomorrow, Red Bull Stratos, a group of extreme professionals, has carried buzz marketing into the space.
On Sunday morning, Red Bull Stratos, a group of extreme professionals, has carried buzz marketing into the space.
FORBES: Master of the Buzz: How an Austrian Company Challenges Coke and Pepsi in America
She decided that with the buzz on Twitter, she could start organizing a group of fellow all-you-can-jet travelers, calling it the 599club.
CNN: Some travelers push the envelope on all-you-can-jet deal
Traditionally, those seeking to create a buzz often target the most visible or publicly known members of a group, assuming that reputation directly leads to influence.
CNN: How to create a buzz: the business lesson for marketers
The study found that so-called "sociometric" leaders like Physician 184 had more of an influence on word-of-mouth buzz than the self-reported opinion leaders, perhaps because the latter group tend to be less involved with their peers.
CNN: How to create a buzz: the business lesson for marketers
Path originally launched last year with much buzz as a way for people to privately share photos with a small group of close friends and family, in a contrast to the emphasis on widely sharing on sites like Facebook and Twitter.
The big buzz is about Telia's ambitions to acquire Finland's ailing Sonera mobile group, Denmark's TDC or both.
Even staid accountants have caught the entrepreneurial buzz: the annual staff turnover rate at Price Waterhouse's local software-services group is 25%.
The latest buzz is that a Chinese consortium may step up with a higher bid, with the name of chemical giant Sinochem Group being mentioned as taking the lead on such a deal.
应用推荐