After then-pop cultural sensation Gossip Girl failed to garner ratings to match its buzz, the network decided to yank new episodes from the CW website to see if, left without the convenient digital option, viewers would watch it on ad-supported live TV.
She generates tabloid buzz with her personal life--former alleged flames include Dallas Cowboys star Tony Romo and Gossip Girl actor Chace Crawford--but avoids the personal meltdowns that afflict other young female celebrities, making her an ideal pitchwoman for consumer products companies.