John Iovine, president of the Staten Island company, has adopted an any-buzz-is-good-buzz attitude toward the endless radiation jokes.
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While buzz sometimes nothing more than just buzz, in this case a 30% increase might be too conservative.
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Once the dust settled, the buzz about Google Buzz died off, and we barely hear a whisper about it anymore.
Jersey Shore has put MTV back on the map, delivering buzz and ratings for an otherwise buzz- and ratings-challenged cable network.
Is all buzz good buzz, particularly when it comes to ratings?
When Old Navy began the campaign, Buzz scores for women with children under 18 and Buzz scores for women without them were nearly identical, hovering slightly below 30.
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As discussed in The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, WOM and buzz do not happen by good luck.
As discussed in a book I coauthored, The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, WOM and buzz do not happen by good luck.
Since the brand backtracked on its decision, Impression and Buzz have both started to recover again, reaching 15 for Impression and 7 for Buzz.
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As I discuss in my book The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, I co-authored, WOM and buzz do not happen by accident.
The idea is that in one social networking news feed, say in Google Buzz, you would see not only the activity from your social network in Google Buzz but also the activity from your social network in Facebook or Chatter.com or LinkedIn.
As discussed in The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, which I co-authored, WOM and Buzz do not happen by good luck.
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In other words, users will be able to invite groups of friends from their e-mail accounts or Facebook profiles and link their buzz.com activity to those sites rather than replicating their social-networking networks on buzz.com.
So I think the reason we're asking you this is because there's this buzz underneath the surface and we would sort of like to get to the bottom about whether the buzz is precautionary, or whether it's based on something like back-channel conversations between the administration and the industry or other players.
Bad buzz about iPhone battery issues and the low-cost tablet threat from Kindle Fire quickly harshed the post-launch buzz.
And despite the initial discomfort, Google Buzz may end up being a wild success, because of its feeding on and into our intense narcissism: that every little thing we do is Buzz-worthy.
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Google executives say Buzz will comply with all the technical standards that go into building the social Web, presumably so that as much information as possible can flow in and out of Buzz from the likes of Facebook and Twitter.
So naturally, this announcement ended up getting quite a bit of buzz, bouncing (appropriately) around the Twitter-sphere as strategists and reporters alike tried to assess whether this will catch on, asking questions like: Can social media directly affect ROI, instead of just building buzz?
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The buzz on the streets is undeniably Latin American, of course, which creates an intoxicating blend.
Down in Soho, the buzz is all about the new David Burke Kitchen.
But as the show winds down today, the biggest buzz isn't about a game.
It gives game makers a chance to preview their upcoming releases and hopefully create a little buzz.
And yet women with careers aren't the only ones getting a bigger buzz than ever before.
Whether it was live, or on YouTube shortly after as the buzz began to spread.
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The buzz at this year's bee was the introductory of vocabulary for the first time.
If "local" is the new buzz word in cuisine, count Stranahan's among the believers.
They routinely hand out free phones to stars to build buzz for their brands.
In the cold wet air she felt the last of the beer buzz evaporate.
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