Environmental factors will become one of the top six buying criteria for information technology organizations, Gartner predicts.

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Individual investors without goals and criteria for buying and selling can find themselves holding onto losers for too long, or losing out on winners by not selling near the top.

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How people approach buying decisions is a mix of emotional and rational criteria, which changes depending on what they are buying.

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Click Commerce fits all of his criteria, and he regards the pullback as a buying opportunity.

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Just like in the car buying example, unless you make a choice by keeping ROI (success criteria) in mind, you would likely not get the best ROI from your effort.

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