Yes, someone could be buying these calls speculatively, but they could be buying this call with a put and hoping for movement.

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Catching falling knives is a phrase used to describe the process of buying stocks whose recent movement has been straight down.

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It is an execution game of getting to market, buying traffic and seeing if that traffic turns into a snowball that turns into a consumer movement that turns into a permanent brand.

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All the activity moved markets up Monday, but analysts are busy at the start of the week forecasting market movement after the Fed stops its QE2 bond-buying program in just over a fortnight.

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Morris developed the arts and crafts movement as a critique of contemporary capitalism, while Sir Terence simply works to shape the aspirations and buying habits of the modern consumer.

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