And for some 15 minutes, an auditorium full of media buyers thought the network, famous for doing just the opposite, would.
Nearly two weeks ago, Ms. Winfrey hosted a presentation for buyers on the network's new shows, including one she plans to host.
WSJ: Procter & Gamble Signs Ad Deal With Oprah Winfrey Network
The company brokers online ad sales for a large network of buyers and sellers, and as the Web has hit its stride as a marketing vehicle, DoubleClick has become increasingly valuable.
That helped tide him over while he wooed the other buyers within Costco's vast network.
If critics and ad buyers are any indication, the little network, which focuses on the lucrative 18- to 34-year-old demographic, might even become a hit.
Monday, the network meets with Madison Avenue buyers to reveal its fall schedule to advertisers, who buy up to 80% of the season's commercial space.
This confluence of dynamics has worked out pretty well for Zouchen-based Yanzhou Coal Mining Company Ltd. (nyse:YZC), the dominant producer back east that operates its own rail transport network connecting mines and big buyers.
"You can do all the fancy pictures you want, but if you have the name of 10 buyers that's way more important, " says Mr. Taylor, who adds that his firm's network of contacts helps him talk regularly to past clients about potential buyers.
Exhibitors and delegates will have the opportunity to network with suppliers, manufacturers, key buyers and decision-makers in the industry.
Another potential downside is that disgruntled buyers could also quickly blast their dissatisfaction to their network of friends, adds Michael Trusov, an assistant marketing professor at Robert H.
When lawyers were called in by buyers and sellers of protection on Railtrack, the owner of Britain's rail network that was forced into administration last year, they quickly brought in the industry trade body, the International Swaps and Derivatives Association, to sort things out.
But it said BT still charged for using that network in its wholesale dial-up pricing plans, even if some wholesale buyers did not require that service.
The carrier has announced that "roughly half" of its G1 buyers traded up from a dumbphone of some sort, which should really help them put that nascent 3G network through its paces in earnest.
ENGADGET: T-Mobile reveals some juicy G1 stats, half of users traded up from dumbphones
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