Imagine if instead of trying to guess at ROI, a retailer could literally get someone to buy something without having to leave Facebook?

FORBES

The much-ballyhooed agreement that rescue funds could buy embattled countries' bonds without onerous extra conditions was just a political promise to do something already allowed.

ECONOMIST: The euro crisis

While those choosing to exit would lose their Medicare subsidies, they would gain something more precious: the freedom to use their own money to buy the insurance they want, without fear of government rationing or losing their Social Security benefits.

WSJ: Dick Armey and Matt Kibbe: The Medicare Test for President