Facebook commerce takes off, and shoppers use the social network as another retail portal to buy everything from socks to silverware?

FORBES: Sorry, Kim Kardashian, Wal-Mart is More Popular Among the Facebook, Twitter Crowd

This is the case when we buy a nephew a package of socks because his mother says he needs them.

WSJ: Dan Ariely, Author of Predictably Irrational, on Holiday Gifts