That means that Webmasters don't just use links to point audiences to relevant content or goods and services they might buy--they also try to create links to float their site to the top of search results.
Pakistani drivers travel for miles across the desert to buy the goods and are optimistic trade links between their country and China are strengthening.
"There might be some of you who don't feel they can fully buy in to an approach which so squarely links performance to the upholding of our values, " said Mr Jenkins.
Schwartz sees three ways the company can make money (contingent, of course, on users trying the app out and sticking with it): the company will roll out premium versions with enterprise tools in several months, as well as affiliate links that will allow users to buy tickets to movies and sports games from within their events stream.
And by encouraging Italian or Spanish banks to buy their governments' bonds, LTRO reinforces the close links between the peripheral economies' sovereign debt and the health of their banks.