Higher prices when people are struggling financially means they can afford to buy less.
If they are forced by circumstances to buy less, that will not be good for Germany.
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Of course, inflation means you can buy less with your currency, especially from foreign markets.
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As a consequence, a paper dollar today can buy less than two dimes could purchase in 1971.
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Mr Takenaka also wants it to buy less conventional assets such as exchange-traded funds (index-linked equity funds).
"Things will be more expensive and people will buy less, " Mr. Fung warns.
"I've never seen a company tell customers to buy less of its product, " marvels Harvard Business School professor Forest Reinhardt.
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"That means there's less credit for them, and they buy less and that causes the economy to weaken further, " Bethune says.
As households buy less, that means fewer jobs and higher unemployment numbers as the devaluation process erodes our collective buying power.
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And if they do increase prices, consumers will buy less or have less money to spend on other things, meaning fewer jobs on net.
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And when we are in a downturn, we buy less.
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Those countries pushed into recession by weaker American demand will, in turn, buy less from both the United States and the rest of the world, magnifying the initial effect.
When credit goes away or interest rates go up, then people can buy less, and that means you're at risk of the economy shrinking or going into a recession.
Most economists think that the CPI method is the right one, because its formula mimics the behaviour of consumers, who buy less of a product that is becoming relatively dearer.
The price of things that you might buy every day such as bread or milk is more important than something you might buy less than once a month such as a haircut.
In other words, right now, some California businesses are installing solar and getting cheaper power simply because they have to buy less of the most expensive type of power from the utility.
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First Utility, one of the newer entrants to the energy market dismissed the move as "smoke and mirrors", saying they buy less than 1% of their electricity on the next day market.
Similarly, if health insurers were not allowed to know the results of genetic tests, people at higher risk could buy more insurance and insure for higher amounts, while those at lower risk would buy less insurance.
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Most of us own more clothing than we know what to do with, so I encourage people to first of all buy less clothing and to try to limit trendy, throwaway purchases to only one or two a season.
Organic foods have no proven nutritional advantages over conventionally farmed products, but because they are more labor-intensive to farm and the yields are low, they are far more expensive and because consumer demand for fresh fruits and vegetables is elastic, higher prices mean people buy less of them.
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Instead, the Swiss National Bank is very cruelly devaluing the Swiss franc, and in doing so it is devaluing the income streams of all Swiss companies, all Swiss workers whose paychecks will increasingly buy less, plus its monetary machinations will serve as a repellent to the very investment that drives all economic activity.
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Do you think less outlets to buy games and less possibility to recoup the cost of gaming is going to have a positive long term effect in building a customer base that may buy new later?
When you buy for less than book value these days, you don't get prime properties.
Well Anthony, there certainly are a few tablets for the meaty-handed out there, but the question of which one you should buy is less clear.
While the one person who is unemployed may "buy" more as a result of unemployment benefits, the other person from whom the unemployment sums are taken will "buy" less.
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In choppy markets, with little visibility on future growth in a macro sense, it is worth remembering that many portfolio managers would have to sell at least a piece of a current holding in order to buy a less-proven business in an IPO.
Just as it costs less to buy something with cash than it does to buy it on credit, it costs society less to pay for its government upfront.
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Yet Europeans are less prepared than Americans to buy electronically: they are less likely to have credit cards, have less experience of mail-order shopping, and are generally more conservative in their shopping habits.
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