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It's now possible to buy goods online in two steps by tweeting a special hashtag.
CNN: Twitter and Amex to let you pay with a hashtag
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Lore and Bharara believe that time-strapped shoppers will order these goods online--rather than buy them in drugstores, as needed--because Soap.com can deliver overnight.
FORBES: Magazine Article
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But a growing number of people looking for bargains will shop for these goods through online discounters, or buy them on the secondary market, online or at consignment shops.
FORBES: How To Spot A Fake Designer Handbag
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These days, you can buy virtually all of your office supplies online and the goods will arrive at your door in a day or two.
FORBES: Magazine Article
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"Worries about online privacy are one of the most frequent reasons for why people don't buy goods and services on the Web, " Reding wrote in February.
CNN: Opinion: In the digital age, everyone is becoming a spook
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You might say that Walmart would never, ever start hawking its own e-readers, but crazier things have happened -- Best Buy has an entire brand devoted to in-house goods, and Amazon itself has expanded from an online storefront for laundry detergent and bestselling novels to a bona fide hardware mainstay.
ENGADGET: Walmart to stop selling Amazon's Kindle line of readers and tablets
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But whatever the chosen technology, we urgently need to do something about the problem of online identity, and not just so that we can bank safely or buy even more consumer goods.
BBC: Microsoft wants to change passwords for something better