The kind that removes the emotion from a buy or sell decision (the decision had already been made at an earlier, less emotional time).
Once you've decided to buy life insurance, the next decision is whether you should buy "term" or "permanent" insurance.
Empowering the customer to make the right decision and buy your product can be transparent.
She said the two main considerations in her decision to buy were price and proximity.
Things changed when she made the decision to buy an apartment, committing to a future alone.
The decision to buy new trains was part of a revitalisation of the rail system, according Translink.
Yet his decision to buy Business Objects is an admission that the firm now needs to react.
The financial markets have trouble believing the last part, which suggests the decision to buy bonds is entirely unpolitical.
Indeed, Goddard's decision to buy Eyetech may be based partly on his experience with Tarceva--which was a rollercoaster ride.
Before making any decision to buy a franchise, work a few days on site with a franchisee at their location.
F. system is a nice touch, we largely suspect you'll be making a decision to buy these based on your feelings for the brand.
Ms. Tucciarone said that experience may well have influenced his decision to buy in a building with a similar look and feel.
And the decision to buy from startups must come from the top.
Clearly the decision to buy now depends on the chances of the appeal being denied or of additional delays to filing financial reports.
Given the resulting sales slump, it is fortunate that its decision to buy a controlling stake in Chrysler has turned out so well.
ECONOMIST: Luxury cars are speeding ahead; lesser brands are stalled
He also raised questions about the fact that only two trustees attended the meeting at which the decision to buy the uniforms was made.
The German press, meanwhile, has been wringing its hands over the European Central Bank's decision to buy Spanish and Italian bonds (see article).
The sale includes mostly includes loans and mortgage-servicing rights that the bank inherited when it made the questionable decision to buy Countrywide Financial in 2008.
Do you really think someone who was considering buying an appliance made their purchase decision to buy from Sears or not based on that commercial?
Hence the decision to buy smaller wide-body jets for long-haul routes.
Fourteen years of no-new-nuke-orders later, uranium mining's drop in popularity came with the post-Cold War decision to buy Soviet weapons and turn them into reactor-grade fuel.
The DSP makes the decision to buy for an advertiser based on a number of parameters- price, data, context, placement- all faster than you can blink your eyes.
While Paulson has tried to portray the Treasury's decision to buy stakes in banks as a voluntary program, there has been more than a little arm-twisting behind the scenes.
The FA's director of development said it was his goal to make the decision to buy foreign players a "tougher one" but he was being prevented from doing so.
"It would be a giant leap for the Supreme Court to say that a decision to buy or not to buy is tantamount to activity, " Judge Vinson told the court.
"Speed is at the centre of a customer's decision to buy broadband, so the findings that only 59% of ISPs gave an unprompted speed estimate over the phone is disappointing, " he said.
Both would probably admit that the Bank of England's decision to buy about a third of the total stock of public debt as part of its policy of quantitative easing didn't hurt.
It will help him convince investors that his decision to buy parts of the failed American brokerage was a savvy move rather than the folly that at times it seemed to investors.
Vivendi has rejected the charge, saying the decision to buy the Cegetel shares was "no more than a possibility, of which the public was perfectly aware" at the time of the bond issue.
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