In half a century of watching the auto industry, I've learned that there are people, many many millions, who just won't buy a car with the word "FORD" on the grille.

FORBES: Magazine Article

Most visitors buy a bottle and spread the word.

ECONOMIST: Making bourbon fashionable

If you own a license to Word, Excel, or Windows , Microsoft asks you to buy insurance against the possibility of them introducing a new major release.

FORBES: Microsoft Software Assurance: Insurance? Or Extortion?

Imagine for a moment that it is your job to convince me to buy Microsoft Word as my word processing program.

FORBES: Do You Think Like Steve Jobs? Take this Quiz and Find Out

When you buy a market, right, there's some villainy--I don't have the right word, right, but there's going to be a bad guy.

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