Maybe they buy a new computer for their kids who are about to go to college.

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Maybe you buy a new computer for your son or daughter.

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And God forbid if you wanted to buy a new computer running a different version of the operating system than all the others in the office.

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So then you decide you buy a new computer for your kid going off to college or you finally trade in that old, beat-up car you got, and so businesses then, they have more profits.

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Every time I buy a new Mac computer, I'm delighted by the amazing superiority of the new machine over its predecessor.

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After all, why buy a brand new expensive computer that's difficult to learn when you can get an easy-to-use tablet that can do most of the same stuff at a fraction of the price?

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The labor- and money-saving efficiency of a private jet makes the decision to own and operate one similar to deciding to buy a new CNC machine or an integrated computer system.

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Translation: If you're willing to plunk down a few bones on a new computer at Best Buy next year, you're going to get something better, for less, than you could before.

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Maybe they go buy a computer for their kid for the new school year, or they go to a restaurant, or heaven forbid, they take a vacation.

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