It can be brought up by pressing the square button on your PS3 controller, although how much you enjoy the gameified experience may vary.

ENGADGET: Netflix testing 'Max' assistant on some PS3 users to improve movie recommendations

At Motorola Labs, electrical engineer Mark DeHerrera casually pushes a square white button, sending 1 million electrical pulses to an MRAM sandwich in less than a second.

FORBES: Total Recall

At Motorola Labs, Mark DeHerrera, an electrical engineer, casually pushes a square white button, sending 1 million electrical pulses to an MRAM sandwich in less than a second.

FORBES: Total Recall

Mens design director Frank Muytjens said he worked off the color-block paintings of Ellsworth Kelly to create a collection of slim and rolled-up jeans, crisp one- and two-button blazers, and square-cut sweaters.

FORBES: J. Crew Spring 2013: Turn Up The Color

The desktop with the little square IS the START button.

FORBES: Fear Not Windows 8, But Embrace It

Although the form factor has evolved, it still sports the same touch screen, rounded-edge square apps, and home button.

FORBES: Is Google the New 'Think Different?'

Today the company hit the reset button on the beta version of its shop and went back to square one.

ENGADGET: OUYA store ready for launch, will highlight devs with short documentaries

Follow founder George Davison III inside, though, and, as he pushes a button, a bookshelf in a large showroom slides open to reveal not a Bat Cave, but 60, 000 square feet of fantasyland.

FORBES: Inside InventionLand