Because it is always on, always videoing, users never have to worry about pressing a record button or missing a key event.

ENGADGET: Looxcie outs iOS-compatible lifecasting camera, early adopters get the boot

When an unexpected event occurs, a press of the instant clip button captures the last 30 seconds of video and stores it as a video clip on the device.

ENGADGET: Looxcie outs iOS-compatible lifecasting camera, early adopters get the boot

Almost every other televised event, people head for the fridge, the bathroom, or punch the fast forward button on the DVR.

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