If website visitors click on the Scout Drive Button from their computer rather than their phone, Scout will offer the option of sending a link to launch navigation on their phone via a text message or mobile email.
Last Christmas season I went to L.L. Bean to order some rain gear and repeatedly watched my computer curl up like a constipated dog every time I clicked on the order button.
The new generation is finding games on them so intuitive that they will have a hard time getting back to gaming on the computer or on the DS. They will only accept a minimal amount of button-pushing.
For instance, an ad for a retailer with both physical stores and a website could include a click-to-call button or map for people searching from a smartphone or, for people searching from a computer, a link to the website.
Show me the writer who can't wait to get to his computer in the morning instead of reading the paper or taking a walk or hitting the snooze button, and I'll show you someone about whom you probably ought to be deeply suspicious.