When Scott Button sold his ad serving firm in 2006, he could have taken some time off.

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Starting last month, customers who order EchoStar satellite TV service can get--free--a DVR with 100 hours of storage (120 gigabytes) and a "30-second skip" button expressly designed for ad-zapping.

FORBES: ZAP!

Were they expecting a reference to a hot-button issue would make their ad go viral?

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There's WiFi connectivity with a dedicated Mobile Device Connect button, for direct access to an ad-hoc sharing mode.

ENGADGET

Roughly akin to a Facebook "like" button, it would let people tell friends that they found an ad useful.

WSJ: Google Faces New Privacy Probes

The drama behind "Reply All, " a snippet from a spot that shows what happens when a worker hits the wrong e-mail button, and a creepy, soul-searching "Carma" ad (hint: don't run over the beavers), will finally be revealed this Sunday.

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The Send button gives people more reason to share content back to Facebook and drive more traffic and ad revenue.

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For instance, an ad for a retailer with both physical stores and a website could include a click-to-call button or map for people searching from a smartphone or, for people searching from a computer, a link to the website.

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