Starting a 3, 000-foot ascent at midnight might not sound very wise, but while the previous day's climb had been spectacular in a conventional trekking sense, there was magic in this final journey.

WSJ: Tom Rob Smith Climbs Mount Fuji | Traveler's Tale

But rather than one single night of festivities, the very wise staff of the Cannes Lions created a week-long event consisting of not one, but four award shows, hundreds of screenings and dozens of seminars.

FORBES: The Cannes Scuttlebutt

When Apple Maps launched, it was apparent that they had made a very nice looking product, but functionality-wise it was probably comparable to Google Maps circa 2007.

FORBES: Why did Apple Fire the Maps Product Manager?

It's wise advice, but I suspect that very few people will follow it.

FORBES: Taking the Plunge

Use the market, use market incentives, it is very wise to use market incentives, but use them for public purposes.

BBC: NEWS | UK | Education | Higher education 'market' warning

The club said planning wise it was "very early days" but development restrictions on its Clarence Park ground meant it must move to develop.

BBC: St Albans City FC propose 5,000-seat stadium plan for city

But was it wise of Mr Obama to put such a big thing, such a complicated thing, at the very heart of his presidency in his very first year, in the middle of America's worst recession for decades?

ECONOMIST: Obama and the mid-terms