The ultimate goal was always to exploit the opportunity to pour cash into successful innovations before the competition, but these companies recognized that trial-and-error learning usually uncovers opportunities faster than master plans.

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According to experts the lack of traction has nothing to do with the color but the implementation of the clay -- which has been playing much faster than usually expected on such a surface.

CNN: May 11, 2012 -- Updated 2124 GMT (0524 HKT)

And usually, I never got caught, but one day I guess they ate a little faster or something or I stayed a little too long.

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