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But Lord Browne focused too much on the soft furnishings and too little on the foundations.
ECONOMIST: Schumpeter
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They are seen by HQ as useful and necessary, but also as too close to the issue, too soft on the Chinese, to be fully trusted.
FORBES: The China Hand is Dead: Long Live The China Hand
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It's too easy, it's too soft, it's not bland, but it's definitely a lot more refined than anything they ever did.
FORBES: The Kings Of Bourbon
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But Guangrao too will have a hard time turning Sun Tzu into a soft-power icon.
ECONOMIST: China abroad
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But internet users and sports commentators criticize the penalties as being "too soft", People's Daily and China Youth Daily report.
BBC: China media: Housing law anger
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At this stage, such soft skill badges are still too easy to attain, but they will hopefully get more rigorous over time.
FORBES: Badges Lend Gravitas To Free Education Revolution
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Similarly, the market appears willing to bet China will succeed in engineering a soft landing for its overheated housing market, but it is still too early to say whether it will succeed.
WSJ: 2012: Taking a Look on Bright Side
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Ratings were impressive, but the effort was not without real problems, with complaints that the questions were too soft and the discovery that Democratic supporters had hacked the Republican debate.
FORBES: For ABC's Republican Debate, A Yahoo App To Goad Gingrich And Rile Romney
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But he called on soft drinks companies to display clearer warnings on their beverages about the risks of too much sugar and caffeine.
BBC: Coca-Cola bottles (Archive shot)
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Beyond the fierce protectors, there's a substantial, soft middle population of patrons and sponsors who may agree that women belong in Augusta, but are too enchanted by the Masters to push.
WSJ: Masters 2012: A Tradition That Should Change. IBM's Virginia Rometty and Augusta National Golf Club