The food industry starts at only about 5 billion kWh today, but grows to more than 50 billion kWh in 2035, nearly matching the pulp and paper industry.
An older cast to the pictures that win awards can be discerned over time, but young-skewing and hipper movies are often compensated in the screenplay category (from Pulp Fiction to Lost in Translation).
He admits that it is not simple to pull the sugars out of non-food material like pulp or wood waste, but says that even factoring in the extraction process, the final cost should be lower than using corn starch or sugar cane, both of which are much higher-priced commodities.