But this kid's no flash-in-the-pan.

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But this year the only other kid-friendly movie on the horizon is Shrek Forever After (also from DreamWorks Animation) which hits theaters this weekend.

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But I'm not going to kid you, this journey is going to be hard.

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Someone, maybe not the parent that brought this child in, but someone chose not to inoculate their kid, perhaps because they feared autism or the other purported side effects.

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They are talking about marketing analytics and ROI on the big screen but at the bottom of the screen there is this running stream of kid-centric awareness and anxiety.

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No Xbox 360 or trip to Disney World for this kid, who has to clean up his own room but gets no allowance from his parents.

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This kid-glove treatment means a wine that costs more than merlot, but a lot less than Burgundy.

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"When I was a kid in the '50s ... it got real dry, but nothing like this, " said Marvin Helms, a 70-year-old farmer and rancher in central Arkansas who was compelled to sell his beef cattle after being short on feed.

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But when I went into the wings of the theater there was this 15- or 16-year-old kid who said, 'You need lessons, bad.

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But there's a difference between that version of the player and this current one: In college, when the kid played shooting guard until his junior year, he didn't dribble or pass so much.

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