They should do but where theirsenses are completely lacking when one considers as an American miracle that of Apple and how this great company came from near destruction to become the largest company in the world (only recently losing that crown to Exxon again).
Moreover, entrepreneurs' drive to prove they are smarter than everyone (particularly the critics they cannot forgive or forget) makes compromising their values and convictions seem not only wholly disingenuous but also threatening to theirsenses of self.
The ad was only up on Twitter and Facebook for an hour before someone came to theirsenses and deleted it, but as with heavy drinking, it only takes an hour to make an embarrassing spectacle of yourself.
Many had no hearing loss at all, but were also given the opportunity to appreciate the music through their other senses, by feeling the vibrations or seeing a large visualisation of the performance on a big screen.