But soccer dominates the big money, owning the top three spots on the list.
Nike has long led Adidas in overall worldwide market share, but soccer's a holdout category, in which Adidas maintains an edge.
Rooting for Germans comes hard for Britons, but soccer will make strange bedfellows on Tottenham's home turf in northeast London this weekend.
But soccer clubs go nowhere fast without success on the field.
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But soccer, like most professional sports, is star-driven.
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But in soccer there's a history of spectacular disappointment leading to spectacular turnaround.
The most popular summer sport in Finland, however, is not wife carrying or boot throwing, but swamp soccer (SS).
But World Soccer's Gavin Hamilton told CNN that Ukraine's focus on getting the stadiums ready has come at the expense of the infrastructure needed to stage the event.
For a start, Fiorentina does not play with a defensive midfielder, which is extremely rare, if not unique, not just in the modern game, but in soccer history.
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Not only should local Kansas City residents take great pride in this entire complex that includes the Kansas Speedway, Community America Ballpark (minor league baseball), and a prosperous outlet mall, but American soccer fans should similarly revel in the quality of this facility.
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It's difficult for results-oriented American sports fans to grasp, but for many soccer fans, the object of the game is never simply to win but to win beautifully and to play a role in the evolution of the game as an organic work of art.
People in the favelas will not only enjoy great soccer matches with the presence of their idols but also have great soccer matches.
Currently it only works for soccer but could soon come to other sports as well.
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American success at club level may raise a flicker of interest in the USA but Sampson believes soccer will now be taken seriously.
With that in mind, I shared my guilt-ridden admiration for the Germans with my father, who knows nothing about soccer but a lot about history.
The EU's political leaders (but not its soccer teams) should also boycott matches in Ukraine during the Euro 2012 football championships, which it is jointly hosting with Poland.
Since the 1960s, the Dutch have been the purveyors of an elegant, attacking style of play that has rarely delivered trophies, but has delighted soccer fans across the globe.
Nike saw growth in every category but football (soccer).
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"We thought they were interested in solving the current impasse in Kenyan soccer but nothing concrete was reached and we have invited them to come back when the minister was around, " he said.
"I never thought I'd say so, " Wolff says, but he sees true soccer fever among Americans.
The game is basically just like normal soccer, but it's played on a wet, marshy swamp.
I'm not an expert in soccer, but I think the Brazilians are always hard to beat.
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But back in 1967 soccer in England had only scrapped the maximum wage a few years before.
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But menu fatigue and soccer moms may make the difference this time around.
But what happened in soccer last week was remarkable even by the standards of what we're used to seeing.
WSJ: Bradford City and Luton Town Are the Cinderellas of English Soccer
But what happened in soccer this week was remarkable even by the standards of what we're used to seeing.
WSJ: Bradford City and Luton Town Are the Cinderellas of English Soccer
This could aid the growth and success of American soccer, but may mean a slow death for the MLS SuperDraft.
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In the 1970s, some of us turned to soccer, but those who did so are not those one might expect.
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