Like Bacardi, Don Q is a big manufacturer of mass produced Puerto Rican rum, but this one is much, much different.
That is the plant that quenches a very large share of Britain's thirst for spirits - not only whisky, but vodka, gin and rum too.
But someone unexpectedly sent me The Rum Diary and, desperate for brainfood Sunday morning, I grabbed the book on my way out to coffee.
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Some grew out of other operations: Rogue, from Oregon, makes gin, rum and whiskey, but is better known for its line of craft beers, just as Anchor, a San Francisco brewery, began making a first-rate Junipero gin and Old Potrero rye only after a century of brewing beer.
They are very similar, but the sweeter, fruitier elements of the rum make it more suited to higher temperatures.
The ONS said that the spirits drunk by younger people were reflected with the addition of white rum from off-licences, but some sales of champagne have been withdrawn because the amount of bubbly drunk continues to fall.
Far more affordable but still delicious are the selections in the Plantation Rum Collection.
At 9.3 million cases a year in the U.S., tequila is well behind vodka at 45.9 million and rum at 21.8 million, but it's gaining on those two other spirits.
If you have an interest in spirits or American history, check it out, but be forewarned, it will make you want to drink rum.
Crusoe memorably confronts ocean waves, earthquakes and religious visions, but he also nurses a summer fever, using tobacco and rum as an improvised remedy to clear his head.
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They started making rum in the Bahamas using the formula smuggled out of Cuba, but struggled to build the brand internationally.
Rum: I write a lot on rum and this is a hard to choose category with many great contenders, but if you can somehow, some way lay your hands on a bottle of Ron Abuelo Centuria, literally the best rum I have ever tasted, do so.
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But lawyers for the Cuban company say the original composers only received a few pesos or maybe a glass of rum for their work.
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