As for us, the interview was a new and rather daunting experience but Hannah's bubbly personality and friendliness made it much less so.

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But Mrs Soane-Sands said in neighbouring Alderney the emphasis was on personality and fun rather than beauty.

BBC: Miss Alderney contest 'is not demeaning' says organiser

Plaid officials have said it is about using precisely the right phrase rather than attempt to symbolise the party's ability to straddle Wales's split personality, but it is hard not to see that in it.

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