But it was clear from watching that not only were women the big winners, but that the show was produced with its women viewers in mind.
It could also cast light on the mystery of dark matter, a substance that pervades the universe in vastly larger quantities than familiar, visible matter, but whose existence can be inferred only by watching its gravitational effect on visible matter.
This study covered not only leisure time watching TV, but also time spent sitting at work.
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Opening the case, Mr Mably told jurors at Isleworth Crown Court, west London, the annual event was spoiled not only for the rowing crews but the spectators watching at home on BBC TV and along the course.
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More and more fans are not only watching the matches they attend, but filming them on mobile phones and uploading them to Twitter, Facebook or YouTube.
With Apple shares down significantly compared to September 2012 levels, investors will be watching not only iPhone unit shipments, but also margins.
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This sounds miraculous, and you will indeed notice and marvel at the difference, but only if you happen to be a snowy owl who likes watching voles from a hundred and fifty yards.
The defeat, though, will not be too hard to take for United, who not only had Cristiano Ronaldo watching from the stands, but who will also be hoping to add a striker - most notably Dimitar Berbatov - to their ranks before the close of the transfer window on Monday.
What we're watching: ABC is airing the american Music Awards, but only in SD, so we'll take life post-Dancing With the Stars over to CBS and their new show 3 Lbs.
Over on ITV, 7.1 million people were watching David Jason as Inspector Frost at 9.45pm, but only 3.4 million remained with the channel for News At Ten.
Realizing capital losses in the current year is not only advantageous from a financial perceptive, but it also reduces the emotional regret of watching a losing investment every day.
Not only do these apps make watching live sports more affordable for fans, but they also help teams to bring in more fans and move merchandise that would have previously gone unsold.
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Not only are more people using video streaming, but 45% of viewers are spending more time watching the content they selected.
This covers not only teenaged boys, getting a thrill by watching a fire take hold and spread, but those motivated by the "hero factor" - people who want to be involved and to take the credit for fighting the blaze.
It's anguishing to see his indifference to the son who needs him desperately, but anguish is far outweighed by the rewards of watching a story in which bonds of trust are severed, only to be replaced by new ones.
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