The pilot project will include about 10, 000 households, and these residents could create an online account to not only view their reports but also browse rebates offered by the water district to buy water-efficient household items such as clothes washers and toilets or to change the landscaping of their lawns to use drought-resistant, native plants.
When a user clicks through a Williams-Sonoma ad tobrowse, that user is not only prompted to download the app but also to register as a customer so they can pick up shopping where they left off.
This is a viable solution for stores losing sales to potential customers who browse in-store but end up researching products and eventually buying through online-only retailers such as Amazon.