Cable and satellite operators have tolerated the shrinking margins that come with higher carriage fees so far, but will not do so for ever.
"We're not going to break the company, but we're not going to work for less than scale ever again, " vows Jon Weaks , president of the Southwest Airlines Pilots' Association.
All this may work for a bit, but thrifty German consumers will not be kept away from bargain telephony for ever, and heavy-handedness stokes public hostility to the company.
But monetary policy will not stay so loose for ever, so the wise course is to enact reforms quickly.
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But he has not met those standards for several years, if ever, and on the evidence of this week's events he has little intention of adopting them now.
The benefits of membership may seem self-evident, but that may not be enough to sustain near-universal Europhilia for ever.
Yes, there have been rumors about Libya buying gold and not declaring its new reserves for many years, but nothing has ever been substantiated.
But for the ever energetic Mr Blair this, apparently, was not enough.
It's not clear if Truman ever responded, but the justice that Charles Vogel hoped for would never come.
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The first -- which should be just a matter of time -- is the lack of support for any of the next-gen audio codecs, but the second might not ever happen.
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"To pay for all his new spending he's proposed, my opponent will have to raise taxes, not just on small-business owners, but on everyone who's ever worked for a small business, shopped at a small business or walked by a small business, " Bush said.
But while every poet may hope to outlive fashion and be read for ever, there are not many Shelleys.
It's not going to be easy for the Gallaghers to get by this season, but when is it ever?
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Cassano was in in Roberto Donadoni's Euro 2008 squad but ever since Lippi returned to guide the national team, the forward has not featured for Italy.
Quite, not the existence or not of it, not the ever lower taxes argument, but the empirical task of determining where is the peak for the various different taxes?
But Mr Ryan has said that, because America's trade embargo against Cuba will not last for ever, it behoves his state to make Cuban friends sooner rather than later.
Not a novel concept for marketers, but a reality that now extends deeper into our social fabric than ever before.
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But beyond that, I couldn't care less whether or not he ever becomes the poster boy for the Sunday school class to which I sent my children.
His league did manage to avoid any real ramifications from the lockout and is pulling in more TV and new media money for the NFL than any sport has ever gotten for anything maybe not on a per-event basis but certainly per year, the NFL is more profitable than the Olympics or World Cup.
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My visit was years ago, and of course there is always the chance things have changed, possibly even for the better, but it was bad enough where I was not going to entertain the idea of ever returning.
Meanwhile Governor Davis, who seems to have an almost Clintonesque luck in having enemies prone to self-destruction (but not, as yet, any of the president's knack for attracting opponents who loathe him), looks ever stronger.
For Lula da Silva, Friday's announcement in Copenhagen, Denmark, that Rio de Janeiro will host the 31st Olympiad in 2016 signified a major achievement not only for his hemisphere (no city in South America has ever before hosted the games) but for him -- a former autoworker and union organizer who defied dizzying odds to become president.
No reason has ever been offered for this odd procedure, but Charles Stanley says that such a large order would not have been accepted from an unknown client.
No one will ever say so, but it seems the International Olympic Committee (IOC) is adding events, not for their competitive value, but to lure ratings--especially among American teens.
"I don't think you ever close the door to being prepared for what eventually may come, but I think that is not a near, near thing, " she said at a news conference.
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