And now, more than ever, the planning process is not just about money and taxes but also about love, family and legacy.

FORBES: Finally, Estate Planners Can Read The Tax Code -- Not The Tea Leaves

But whether you're shy or not about proclaiming your love, the reality is that this day is big business.

CNN: Tracking love across the globe: A complex business

But that love, in the case of the iPhone, is not just about how it looks or how it feels in our hand.

FORBES: With The iPhone 5, The Style Is The Substance. What's Wrong With That?

And some of you may have seen his story, but I want to tell it again tonight because of what it says not just about our armed forces, but also what it says about the country that we love.

WHITEHOUSE: President Obama Speaks to Troops in Afghanistan

Parents would love to see those eye-watering fees come down, but that is not about to happen.

ECONOMIST: Selling schooling in a downturn

One thing, then, is certain: Kristen and Rob (and, perhaps most importantly, Summit Entertainment) do not want fans to watch Bella and Edward and think about anything but true, eternal, vampire love.

FORBES: Stewart-Pattinson Romance: True Love Or Box Office Brilliance?

On the consumer side, they have sought smart partnerships with Foursquare, Facebook and Zynga that not only drive revenue, but drive real conversation between users about their purchasing experiences (as you know, Amex holders love talking about their rewards points).

FORBES: Amex Proves Its Worth With Social Currency

Which is indeed nice as just about everyone else would just love to clean up the planet, reduce pollution and not boil Gaia but we have this sneaking suspicion that the costs of doing so are going to be greater than the benefits.

FORBES: Lying With Numbers: Green Energy Edition

And part of what we are trying to do is to bring our message not just to low-income communities but to the broader culture that marriage is something that is, yes, about love, yes, about companionship, but also about skills and that all of us can always improve our skills.

NPR: Debating Marriage's Effect on Poverty