But for now they see little or no financial return from their current smartphone map apps beyond the value added to their brands.

BBC: Google Map Maker edit tools extended to cover the UK

There is no one tried-and-true road map for making cuts, but the variables to consider include job function, seniority, productivity, skill set and salary.

FORBES: How To Slim The Ranks

These are pretty patterns of colour, but no more: they merely confirm that things like mountains and lakes are where the map has already told us they are.

ECONOMIST: New atlases